When Kodence partnered with Aurora Activewear, a fast-growing DTC brand in the women’s performance apparel space, they were struggling with scaling their e-commerce operations. Their existing Shopify setup wasn’t keeping pace with their growth, leading to frequent site slowdowns during product drops, a disjointed customer experience, and difficulty managing international sales.
Challenges
- High bounce rates on mobile (64%) due to slow load times and confusing navigation.
- Inefficient product pages with limited variant presentation and poor merchandising flexibility.
- Fragmented checkout experience, leading to cart abandonment of 72%.
- Lack of built-in functionality for managing wholesale alongside DTC.
Our Approach
We executed a full Shopify Plus migration and custom theme rebuild, with a focus on speed, scalability, and conversion optimization. Key steps included:
- Designing a custom product page with dynamic variant selectors, size-guide integration, and “Complete the Look” upsells.
- Implementing Shopify Markets to streamline multi-currency and localized pricing across the UK, EU, and Australia.
- Building a custom wholesale portal powered by Shopify Plus expansions.
- Enhancing site speed via image optimization, app rationalization (cutting app count from 22 to 11), and deploying a lightweight custom theme.
- Integrating Klaviyo flows tied to customer events for personalized post-purchase journeys.
Results (6 Months Post-Launch)
- Revenue Growth: +68% YoY
- Mobile Conversion Rate: Increased from 1.4% → 2.7%
- Checkout Abandonment: Reduced from 72% → 49%
- Average Order Value: Increased 22% due to upsell/cross-sell features
- Wholesale Sales: Grew to represent 18% of total revenue with the new portal
- App Costs: Reduced by 42% monthly after consolidation
Client Feedback
“The rebuild transformed how we operate globally. Our team can finally manage product drops, wholesale, and international expansion in one platform. The growth speaks for itself.” – COO, Aurora Activewear
